We help business and IT professionals to maximise value for their organisations from
information technology using our unique Business Value Maximisation Framework (BVMF®)

Conceived in the 1980s, born in the '90s, BVMF® underpins, transcends and transforms waterfall, agile, wagile and most other business IT methods, approaches and practices. It defines the fundamental, underlying principles by which optimal value, success and ROI are gained from the use of Information Technology in a business or organisation. It does not reinvent the wheel but focuses, completes and enhances other methods, approaches and practices; so nothing is lost, everything is gained. After 30 years of research & development, BVMF® is extensive, comprehensive and powerful.

  • "Your [business value] approach has helped us achieve a quality almost unheard of in this environment."
  • "You have helped us gain more business value than we thought possible."
  • "I see so many examples of processes and systems that could hugely benefit from your [business value] approach."
  • "Your [business value] approach has given major impetus to user buy-in and minimised misunderstanding between management and operational departments."
  • "MaxVal's approach to the maximisation of business value is a refreshing change in business and IT related methods and practices."
  • "I look forward to more companies picking up on your business value related ideas and practices... they will notice a large difference in their business."
  • "The pace and quality of ideas in your [business value] presentation are extremely powerful."
  • "You provide a sheer quality service; we learnt much about improving our effectiveness and efficiency."
  • "Business Value Maximisation Framework is extreme common sense; I wish I had known about it years ago."
  • "Your [business value] approach is a breath of fresh air."
  • "You have understood our requirements perfectly."

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March 2024: ** Please note, links below to IIBA UK Past Events (webinars) currently invoke the IIBA UK home page only as Past Event details are being migrated as part of a web site upgrade; normal service will be resumed very soon! **

January 2024: We have a new article online at Open Access Government entitled "Seven Steps To Boost IT Business Value and Success!" using our Golden Value Circle™, to read this click here. You may find this alternative link to be clearer depending on your browser click here

Events in 2024: David Jacobs will present IT Value Maximisation for Business Analysts; A Closer Look at The Elephant (Part II) for the IIBA UK on January 25th 2024 at 12 midday. We will be at GovNet's Digital Government Expo conference at the Excel Centre on May 8th and 9th when David will present on how dramatically more valuable IT can be when the fundamental principles for optimising business value, success and ROI are employed and run a free value maximisation clinic. And we are participating in the Commonwealth 75th anniversary celebrations in October, advising on optimal digital transformation across participating countries

October 2023: We have an article online at Open Access Government telling how to reach for the sky and achieve the Holy Grail of business IT, i.e., maximum business value, success and ROI! To read this click here. You may find this alternative link to be clearer depending on your browser click here

September 2023: We are live online at Open Access Government, to see more about MaxVal Consultancy's unique services click here

August 2023: On August 29th David Jacobs presented a deeper dive into IT value maximisation using BVMF® entitled A Closer Look At The Elephant (Part I) for the IIBA UK North and Scotland. For more information, access to the slides and recording (IIBA login required to run recording) click here. Further such sessions are scheduled for 25th January 2024 (Part II) and spring 2024 (Part III) (date tbc).

May 2023: On May 23rd we ran a live value maximisation clinic at GovNet's Digital Government conference at London's QEII Centre. Visitors brought their IT business value challenges and we showed them models and techniques from our Business Value Maximisation Framework (BVMF®) that help organisations to gain dramatically improved results.
Click here for photos

January 2023: David Jacobs' latest article about his three decade journey researching and developing Business Value Maximisation Framework (BVMF®) entitled "Riding The Storm" Part I has been published in Brainz Magazine. To read the article click here. "Riding The Storm" Parts II and III have since been published along with an interview with David; to see these click here and scroll down

November 2022: David Jacobs recorded a podcast with Michael Millward of The Independent Minds on the principles of IT Business Value Maximisation for CxOs, directors and business owners. For more information and to listen to the podcast click here

September 2022: David Jacobs presented 'IT Value Maximisation: The Journey And The Elephant' for the International Institute of Business Analysis (IIBA) UK North & Scotland. Here David covers how to become a Business Value Maximisation Specialist (BVMS). For more information, access to the slides and recording (IIBA login required to run recording) click here

August 2022: From October 1st 2022 we will donate 2.5% of consultancy fees received from our kind clients to charity. We hope in future to extend this scheme so clients may choose which charity, and for us to increase the percentage...

June 2022: A principal business analyst we've trained and certified as a Business Value Maximisation Specialist (BVMS) said "BVMF is an extreme version of common sense; I wish I had known about it years ago"

May 2022: We welcome Philippa Randall-Nason to MaxVal Consultancy whose role spans executive support, research, development, client support and roll-out of Business Value Maximisation Framework (BVMF®) - we are noticing a hugely positive effect

March 2022: MaxVal Analysis changed its name to MaxVal Consultancy Ltd to better reflect the range of business value services we offer. Although we love accuracy, reality and truth we don't mind splitting infinitives when business value is at stake!

February 2022: Training and certification in Business Value Maximisation Framework (BVMF®) are now available for individuals along with licences for organisations. We are now mentoring and coaching business IT professionals to get maximum value from their roles and careers, for themselves, their teams, their organisations and their organisation's clients. For more information contact MaxVal Consultancy

January 2022: David Jacobs upgraded our value based business-system boundary models to help organisations align and optimise real world business processes with less arbitrary/constraining system boundaries. The models upgraded include Business Activity Pattern (BAP) Space, Non Contiguous Overlay and Representivity Guidelines

June 2021: David Jacobs presented his technique "The Croydon Facelift" for concise, effective narrative and analysis, to optimise sequential/contiguous and less sequential/contiguous communicational approaches during Adrian Reed's IIBA sponsored Business Analysis Open Mic night

May 2021: David Jacobs produced the 'next generation' of Business Value Maximisation Framework (BVMF®). To book a free of charge personalised overview of the key models and techniques contact MaxVal Consultancy

April 2021: David Jacobs presented his treatise "When is Something Something Else?" during Adrian Reed's IIBA sponsored Business Analysis Open Mic night. David explored the concept of identity and the value of identifying similarities and differences between artefacts in business IT practice

February 2021: David Jacobs developed a new visual, value based career value optimisation technique for business IT professionals called The Archery Target - for more information contact MaxVal Consultancy

July 2020: David Jacobs presented a powerful webinar to members of the International Institute of Business Analysis (IIBA) UK entitled Practical, Pragmatic, Value Focused Business Analysis that introduced his Business Value Maximisation Framework (BVMF®). An attendee said "Really good presentation at a time when value is topical for our team. Interesting way of defining this and given us food for thought." For more information, access to the slides and recording (IIBA login required to run recording) click here

2019: Maximum Value Ltd changed its name to MaxVal Analysis, to support the development and propagation of skills and methods to mediate between business and IT for the maximisation of business and organisational value through our collaborative mentoring services

2015: David Jacobs and Andy Doran-Smith presented an overview of Business Value Maximisation Framework (BVMF®) to Roehampton University's Heads of Information Systems

2015: Click here to see our latest information leaflets for company directors and managers with an introduction to our Business Value Maximisation Framework (BVMF®) and related services

2015: Hazel I Longworth, PA and business value archivist, appointed Head of Archive and Library Services (ALS). Hazel's eye for detail and enthusiasm has impressed us immensely

2015: Jean Cohen, content and promotion manager, appointed Head of Media, Marketing and Public Relations (MMPR). Jean brings an American directness to her new role at "MaxVal" - we look forward to working with her

2015: Andy Doran-Smith joined Maximum Value [now MaxVal Consultancy] Ltd as Program Value Manager. Andy has been hugely supportive; we look forward to benefiting from his influence

2014: Click here to see our recent advertising campaign leaflet for business IT value seekers

2014: David Jacobs founded Do IT Better Consortium (DIBC), a group of consultancies dedicated to radical improvement of services and methods for gaining business value from IT enabled process. Click here to see details

2012: David Jacobs invited to present an introduction to his Business Value Maximisation Framework (BVMF®) to the Post Office's business analysis team

2012: Click here to see the editorial published in Surrey Business magazine on our powerful business value maximisation approach

2011: David Jacobs invited to present his Business Value Maximisation Framework (BVMF®) to members of the Association of Project Management (APM).Click here to see a summary

2009: David Jacobs presented an introduction to Business Value Maximisation Framework (BVMF®) to the National Computing Centre (NCC)'s senior users committee

2008: David Jacobs entered talks with Royal Bank of Scotland on his Business Value Maximisation Framework (BVMF®) and related IT effectiveness and efficiency measures

2004: David Jacobs presented an introduction to Business Value Maximisation Framework (BVMF®) at the University of Westminster's business school

2002 & 2003: David Jacobs presented his Business Value Maximisation Framework (BVMF®) at the first and second UK International Performance Management Symposia

2001: David Jacobs presented his Business Value Maximisation Framework (BVMF®) to members of the British Computer Society's Project Management Group

2001: David Jacobs presented 'Bridging the Gap' on behalf of the BCS Business-IT Interface Group at City University to the group, staff and students

2001: David Jacobs contributed to ground breaking book Failsafe IS Project Delivery by Andrew Holmes, published by Gower, reprinted 2017/2018

2000: David Jacobs presented his Business Value Maximisation Framework (BVMF)® at the first BCS Business-IT Bridging Group Conference

1999: David Jacobs engaged by Unicom Seminars to present on his IT Business Value Maximisation R&D programme and became a leading member of the newly formed BCS Business-IT Bridging Group

1996: David Jacobs' article 'A New Breed of Friendship (for Business and IT)' caused a positive, eye brow raising stir at the FT IT Review

1996: David Jacobs' letter 'Not Ignoring Is Not Enough' on the effects of the IT industry's lack of pro-active focus on business process related value is published in Computing magazine

1995: David Jacobs' first article 'The Safest Way to Effective IT' is published in Corporate IT Strategy magazine

1993: To address the low IT project success rates of the time David Jacobs started to document ideas, models and techniques for more effective Business-IT working

1982-1992: David Jacobs wrote the first ever air cargo market forecasting software and, continuing to bridge the computer-business interface in a progressive way, realised methods and practices were sketchy in respect of their focus on value

1981: Working in marketing information, analysis and research, David Jacobs wrote his first professional computer software gaining high commendation from the client business for the excellent results

1976-81: Working as a marketing information analyst and researcher David Jacobs started to use programmable calculators

1970-76: David Jacobs worked in his father's international advertising and marketing consultancy showing an inclination towards statistical analysis and learning how organisations use information. He then graduated in Management Science covering economics, statistical analysis, market research and computing

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